ABOUT GRIEFITY
Here for your toughest times
Griefity is reimagining how we support people through grief. From our home base in New Zealand, we’ve created a global platform that’s practical, compassionate, and full of heart.
We believe grief deserves more than a pamphlet. We’re here to make meaningful support accessible to anyone, anywhere, in the moments it matters most.
Our Impact
Grief can affect daily life, relationships, health, and decision-making, but many people are left to manage it alone. The support that does exist is often generic, short-term, or difficult to access.
We started Griefity to change that. Our aim is to provide grief care that is practical, compassionate, and designed to fit into real life.
Who we serve
We provide personalised grief support services to people through our consumer app, plus dedicated support for organisations seeking aftercare for their customers and at-need support for their teams.
Individuals
Personalised daily grief support and community resources through our popular consumer app.
Funeral Providers
Compassionate digital aftercare beyond the funeral, extending care to the difficult times that follow.
Workplaces
Structured grief support for your employees; management guides and resources for your team.
Vet Clinics
Dedicated Pet Loss grief aftercare support services to help pet owners following loss.
Aged Care
Grief support for aged care – grief in older people, dementia loss, family and staff support.
Non Profits
Heavily discounted grief support services and app access for the Non Profit sector.
Our Products
Our products are built with love by our New Zealand based team. Our features are designed with the input of grieving people, mental health and industry professionals. Watch this space for our next release!
Consumer grief support app
Our first product is our Grief Support App. Providing tailored grief support, daily updates, self care resources and community space.
Platform for organisations
Our lightweight organisation platform allows for quick sign up, onboarding and referrals, team and management resources and usage metrics.
WHY WE DO THIS
Our story
Griefity was born from personal experience.
After being widowed and losing family members, our founder encountered first hand the lack of accessible, structured grief support. Through involvement in grief networks, bereavement organisations, and mental health spaces, she saw just how fragmented and inconsistent grief support can be.
Listening to 1,500 grieving people
The early concept of Griefity was shaped in 2023 by feedback from 1,500 grieving individuals worldwide, gathering insights on what helped, what didn’t, and what they wished existed.
The overwhelming feedback confirmed that many people are desperately seeking personalised, digital support that meets modern tech expectations and fits in with day-to-day life in the 2020s.
This validation moved the idea beyond theory and into action, guiding the development of the first version of our app, which provided structured but flexible grief pathways.
Consumer and Organisation support
Following the global release of the consumer app in late 2024, membership has been growing at an average of 44% month on month. We are also hearing from so many organisations that would like to partner with Griefity, and offer better grief support to their customers, teams, and employees.
This lead to the development of the Organisation Platform, where businesses can onboard, refer people quickly, and gain in-house resources to assist management.
We are now proud to be able to serve over 25,000 people in 17 countries around the world, with that number growing every day.
Our mission: “To make a difference for everyone experiencing grief and loss”
You may have seen us here:
